Tech Giants Target Shoppers
Jul. 18, 2014
(Undated) -- Tech giants Facebook and Twitter are targeting social media-savvy shoppers. Facebook programmers are currently testing a "Buy" button on their browsers and mobile devices. Meanwhile, Twitter is taking over CardSpring, which is a service that lets users redeem discounts through tweets. Twitter is also finalizing a deal to buy TapCommerce, a startup that tracks the apps downloaded by customers.